The Data-Driven Lie
"Data-driven" appears in almost nine out of ten senior marketing job listings. But ask those same listings which tools the role requires, and the number collapses. Google Analytics shows up in fewer than 10%. A/B testing in 10%. Attribution in 26.7%. This episode pulls apart what's actually happening when employers write "data-driven" into a job description — and what the gap means for anyone on either side of the hiring table.